THE INFLUENCE OF OMO DETERGENT TELEVISION COMMERCIALS ON CONSUMER’S PATRONAGE OF THE PRODUCT (A CASE STUDY OF WARRI METROPOLIS)
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
The study investigated the influence of Omo Detergent Television Commercials On Consumer’s Patronage Of The Product In Warri Metropolis, to which three (3) major questions serve as a guide. The question includes, Is Omo detergent television commercials capable of influencing consumer to purchase the product? What is the attitude of consumers in Warri metropolis towards Omo detergent television commercials? What appeals to consumers of Omo detergent in television commercials of the product ? The study was anchored on agenda setting theory and the diffusion of innovation theory. The survey method of research was adopted with the use of 7 item questionnaire distributed to 50 respondents in Warri metropolis, which constituted the study population. Data was drawn through a random sampling technique and were presented and analyzed with the aid of simple percentages and frequency table. The major findings of the study shows that respondents use Omo detergent products, that audience use of Omo detergent product was because of it television commercials, that customers are moderately satisfied the with the level of Omo detergent television commercials, findings also showed that the respondents have a favourable attitude towards Omo television commercials, finally, findings showed that exposure to television commercials of Omo detergent influences customers patronage of the product. Based on the findings the study recommended that; omo detergent television commercials should be creative and contain music or phrase that will attract the audience, Advert should be repeated as often as possible so as to retain potential consumers, television commercials of Omo detergent should occasionally be accompanied with incentives in form of gift items and promo to encourage audience continuous exposure to television advertising, finally, Constant research should be carried out to keep up with changes in consumer needs.
Related Project Materials
ATTITUDE AND PRACTICE OF STANDARD PRECAUTIONS AMONG HEALTHCARE WORKERS
ABSTRACT
This study assessed the attitude and practice of standard precautions among primary healthcare workers in Nort...
THE EFFECT OF EMPLOYMENT ON SANDWICH GRADUATE AT THE LABOUR MARKET
1 Background of the Study
The growing and expanding economic responsibilities of government...
EFFECT OF CREDIT RISK ON BANKS PERFORMANCE IN NIGERIA
Background of Study
Commercial banks play a significant role in the economic development of nations through the financia...
ASSESSING THE HOME ECONOMIC EDUCATION AWARENESS LEVEL AMONG JUNIOR SECONDARY SCHOOL STUDENTS
ABSTRACT
This study was carried out on assessing the home economics education awareness level among jun...
MANAGEMENT OF PUBLIC DUMPSITE AND ITS EFFECT ON RESIDENTS
Abstract
This research work is aim at examining the management of public dumpsite and its effect on residents. The research choose the ra...
LEGAL EFFECT OF CUSTOMARY LAW MARRIAGES IN NIGERIA
ABSTRACT
The conflict in customary law is a theme that permeates the history of colonialism in Nigeria...
ENVIRONMENTAL IMPLICATION OF CHILD DEPRIVATION ACROSS NEIGHBORHOODS IN BIDA, NIGERIA
ABSTRACT
Child deprivation and how it can be reduced is a trending issue both at the global and national level especially in this 21st ce...
USE OF LANGUAGE EXPRESSION IN THE OF RACISM
Abstract
Obviously, it has been brought to mind that racism is one of the major issues in Black American literature and...
CULTURE AND WOMEN SUBJECTION
Abstract
Airline reservation and ticketing in a commercial airline company is a project work aimed at creating a system that will enable...
A STUDY INTO THE ISSUES, PROBLEMS AND PROSPECTS OF COMPUTERIZED AUDIT SYSTEMS
ABSTRACT
This research is on the challenges of cost benefit analysis in a computerized...
